Huda Beauty launches Easy Bake Intense Eau de Parfum, marking a bold new chapter for the brand and its founder, Huda Kattan. 

Having built one of the most influential makeup brands globally, Kattan now expands into fragrance with a scent designed to be the final step in her glam routine. 

The scent comes in a frosted bottle and cap. The bottle is square, and the cap is round with “Huda” imprinted on the top. 

Kattan said,

“Fragrance is the final step of feeling fully glamorous, it’s what brings everything together and makes you feel completely irresistible and powerful. I wanted Easy Bake Fragrance to feel rich, s#xy, and intense. Because when it’s truly you, it’s never too much.”

Created through over 100 iterations with master perfumer Hamid Merati-Kashani, Easy Bake Intense is designed to stand out. 

Easy Bake Intense opens with wild cherry, melts into white florals, cinnamon bark, and caramel milk, and settles into a vanilla bourbon base. 

Inspired by the Easy Bake scent, the fragrance transforms something familiar into something more indulgent and elevated.

To celebrate, the brand will host a major launch event in London, taking over the city in true Huda Beauty style.